If you haven’t been to the Cohesive site for a while, you might notice a few changes about the place, not only in how we’ve presented the range of services we provide, but also in terms of design and functionality.  Truth be told, we really should have gone live with this a little while ago, but the old excuse that we’ve been too busy doing ‘proper work’ is the one we are sticking to.

A marketing company marketing itself… whatever next?

Having the utmost credibility in practising what you preach is most difficult for technology businesses, because it more frequently involves the cultural adoption of new working practices rather than simply using your own kit.  Anyone can test Renault’s corporate belief that their cars are the best, simply by having a look around Renault’s own car park.  But working for an IT security vendor – for example – necessitates a much higher threshold in terms of user policy and behaviour than just having the company product installed on the network.

Credibilty always needs to be examined close-up, whether you are a technology business or not.

Dev