Vince Cable is taking part in what could be the longest and most public job interview in history. It started about two years ago, with the Lib Dem finance guru in extraordinary demand in media circles for spouting his relatively non-partisan common sense about the parlous state of the banking system and public borrowing.
Vince, earlier
With the coming UK general election widely tipped to result in a hung parliament, Cable is using his public platform to position himself for a top coalition job; perhaps even Chancellor…
If that doesn’t work out then I reckon he could land a decent whack in the media. He could even front his own show; I can see the opening credits now: ‘Cable TV’…
PR is the ultimate weapon in promoting reputation, but as Vinny shows, this is not always exclusively for the organisation who foots the bill. Certainly the Lib Dems are getting good mileage out of their Cable (boom boom), which is just as well because the PROs who manage his press commitments and keep him front of mind among top business and politico journos will be costing a few bob. But you can’t help wondering whether it’s Vinny who’s getting most of the benefit and none of the cost…
People buy from people, and so the media feed their readerships by reflecting that fact. Personalities always win out, along with all their attendant frailties and virtues.
Speaking of job interviews, we’ll be starting ours soon for new PR execs once we’ve closed the application process. People buy from people remember, and that’s true in every step of the PR process. If in doubt – ask Vinny.
Tags: Cohesive, general election, job vacancy, journalists, PR
It’s definitely been a shakeup of the UK’s voting process having televised head to heads for the leaders.