Alison has nearly 20 years marketing experience in IT and telecoms, having started out at Newbridge Networks in the early 1990s, focusing on customer management and competitor intelligence programmes.
Prior to operating as a freelance marketing consultant following a short career break, Alison also worked for seven years at ISP Star Technology Services, first in product marketing and then as Marketing Manager responsible for marketing communications, PR, marketing planning, telemarketing and data management.
Alison joined Cohesive in January 2011, and in addition to important client responsibilities, also leads Cohesive’s own marketing strategy. Among her qualifications, she holds a CIM Diploma and an MA in Strategic Marketing.
